Redesign
Customers
Stakeholders
Tap on barcode to start scan
Align barcode on the box with barcode on the screen.
Tap on barcode to scan
4. Then user must turn phone horizontally
5. Align box with photo marks on the phone
Get result about validation
6. Press the button
Based on research and user interviews, I came up with follow insights that align with the company's business goals.
User-friendly interface
Improving user interface helps user ensures smooth navigation, allowing users to accomplish tasks quickly and effortlessly.
Live chat and support
Live chat provides instant support, assisting users in real-time. This timely interaction not only improves the user experience but also contributes to sales success by addressing queries promptly and guiding users through the purchasing journey.
Product catalogue
By integrating a product catalog, the app empowers users with detailed product information and direct purchasing capabilities. A diverse product range motivates users to explore and make informed purchases, leading to increased sales.
Stockist Locator
Adding a stockist locator feature to the app helps customers find nearby stores that sell genuine products. This empowers users to locate our products quickly and effortlessly.
Solving Problems
Scan Process
After researching and communicating with the dev team, we identified the technology to simplify the user flow for the scanning process. Scan freezeframe app uses the scryptoTRACE® solution to identify counterfeit products. The scan process will do automatically and reduce steps userflow. This aims to reduce the number of steps users need to take to complete the scan.
1.
Align front of product box
2.
Get results
If the product is identified as counterfeit, the app can detect it and prompt you to submit a report. Also app can recognise another brands packaging
Product Catalog
If the product is identified as counterfeit, the app can detect it and prompt you to submit a report. Also app can recognise another brands packaging
Stockist Locator
The stockist locator in the FreezeFrame scan app enhances user experience by allowing customers to easily find nearby retailers. This convenient feature ensures quick access to genuine products at preferred locations, simplifying the purchasing process and emphasizing the app's commitment to user-friendly authenticity.
The stockist locator in the FreezeFrame scan app enhances user experience by allowing customers to easily find nearby retailers. This convenient feature ensures quick access to genuine products at preferred locations, simplifying the purchasing process and emphasizing the app's commitment to user-friendly authenticity.
1.
Live Chat
2.
Send Message
3.
Call
Usability testing
Usability testing is a crucial step in ensuring a seamless user experience. By observing real users interact with the app, we gain valuable insights into its functionality, identifying areas for improvement. This iterative testing process allows us to refine the app's design and functionality, ensuring it is intuitive, user-friendly, and meets the needs of our diverse user base."
Conclusions
After redesigning the Scan FreezeFrame app, integrating new features, and enhancing the user experience, we are pleased to report overwhelmingly positive feedback from both customers and stakeholders. The app update has not only garnered increased satisfaction but has also positively impacted FreezeFrame sales. Moving forward, we recommend continued user engagement, regular updates, and staying responsive to user feedback to ensure sustained success.
