About project
To create a new brand design that reflects allergy-free and eco-friendly values. The brand's logo design should incorporate allergy free messaging and eco-friendly style. The packaging design can further reinforce these values by using biodegradable, recyclable, or compostable materials. Overall, the new brand design should effectively communicate the brand's allergy-free and eco-friendly properties and appeal to consumers who are looking for this solution.
Expanding product line
The Alfree brand does not stand still and the product line has been expanded. New toothpaste with natural pear flavour and whitening paste based on bamboo charcoal. The updated brand identity has been applied to new types of toothpaste and to eco-friendly toothbrushes.
More and more
The renovation project affected not only the packaging. Various marketing and sales materials have also been updated and of course, the website has also been updated. There was a photo session with the models.
